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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://margotphenderson.com/talk</loc>
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    <priority>0.75</priority>
    <lastmod>2021-09-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1620686523202-EVZAX2LNITAF8XZDTKDS/TalkSexEd-Mockup+%28Banner+B%29+6.png</image:loc>
      <image:title>Talk</image:title>
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      <image:title>Talk</image:title>
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      <image:title>Talk - Talk: The New Sex Ed Mobile Onboarding</image:title>
      <image:caption>User Research + Interactive Prototype for a Sex education web app</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1618521366267-DM84LIPTBSCC854XAOG9/Guide+Character+1.png</image:loc>
      <image:title>Talk - Mascot</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1618523647775-AOX67BAL3JOKJ7PPSB86/Sketches+pt.3+-+Guide+Character+-+2+-+sketch+only+2.png</image:loc>
      <image:title>Talk - Teacher Caricature</image:title>
      <image:caption />
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1618521803497-N74EHJPRARVFRYY0NKBY/Launch+Carousel+2.png</image:loc>
      <image:title>Talk - Welcome Carousel</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1618521884715-BFWV0UFUXFGG0OTUYSA9/Edu+App+Carousel+1.png</image:loc>
      <image:title>Talk - Curriculum Carousel</image:title>
      <image:caption />
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      <image:title>Talk - Motivations Survey</image:title>
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      <image:title>Talk - Curriculum Survey</image:title>
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      <image:title>Talk - Messages Inbox</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1618521398338-4V13VFNSHEFWNO8ENKVK/Chat+Fiction+onboarding+1.png</image:loc>
      <image:title>Talk - IM Chat Fiction</image:title>
      <image:caption />
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      <image:title>Talk - 1. Welcome</image:title>
      <image:caption>1. Welcome Get users excited for sex ed like they’ve never seen it before: private, relatable, and tailored to you.</image:caption>
    </image:image>
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      <image:title>Talk - 2. Motivation</image:title>
      <image:caption>Go on, we’re listening! Make users feel heard by starting with their personal motivations.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1617830883979-QPPJZ8YOE6XP33L9YO4Y/3_+Demographics+1.gif</image:loc>
      <image:title>Talk - 3. Background</image:title>
      <image:caption>3. Demographics + Experience It’s all about you! Ask the user to describe themselves and their sex education for a personalized experience.</image:caption>
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      <image:title>Talk - 4. Sign Up</image:title>
      <image:caption>4. Sign Up Now that you’re onboard, get a sneak peak of what’s waiting for you and sign up to get started.</image:caption>
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      <image:title>Talk - Make it stand out</image:title>
      <image:caption>Synthesis of “Chat Fiction” design usability testing results. (Click image to see more)</image:caption>
    </image:image>
    <image:image>
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      <image:title>Talk - Lumosity</image:title>
      <image:caption />
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      <image:title>Talk - Duolingo</image:title>
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      <image:title>Talk - Calm</image:title>
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      <image:title>Talk - Trip.com</image:title>
      <image:caption />
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      <image:title>Talk - Real Talk</image:title>
      <image:caption />
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      <image:title>Talk - Real Talk</image:title>
      <image:caption />
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      <image:title>Talk - Ask Roo</image:title>
      <image:caption />
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      <image:title>Talk - Ask Roo</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1617830555936-YYR4XV7VJ9518EL5B016/Talk+Welcome+Carousel.gif</image:loc>
      <image:title>Talk - 1. Welcome</image:title>
      <image:caption>Brand Launch Screen + Top User Benefits Carousel Carousel to summarize intent &amp; capture interest Get users excited with a sneak peak at what Talk’s app can do for them Reassurance the user that Talk’s sex education is modern, relatable, private, and tailored to them</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1617830693247-35NACI4PN4IPZKLL5504/Talk+Motivation.gif</image:loc>
      <image:title>Talk - 2. Motivation</image:title>
      <image:caption>Self-Selected Personalization Go on, we’re listening! Make the user feel heard by starting with their personal motivations. This ‘hook’ helps users recognize their own unique goals, and helps Talk deliver a personalized experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1617830883979-QPPJZ8YOE6XP33L9YO4Y/3_+Demographics+1.gif</image:loc>
      <image:title>Talk - 3. Demographics</image:title>
      <image:caption>Gather Basic User Info It’s all about you! Ask the user to describe themselves for even further personalization. At the same time, Talk gets to gather a wide variety of quantitative and qualitative data on their users. Win-win!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1617831025141-UPM47HFV4PZW0MOT34L9/4_+Demographics+2.gif</image:loc>
      <image:title>Talk - 4. Experience</image:title>
      <image:caption>Gauge Existing Sex Education Level What do they already know? Meet users where they are by asking about their past experiences with sex education.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1617831096658-NC9VCW7A254EXNPOTU0U/5_+Preview%2BSign+Up.gif</image:loc>
      <image:title>Talk - 5. Sign Up</image:title>
      <image:caption>Personalized Recs + User Registration Based on their responses, get a sneak preview of the kinds of interactive stories and materials Talk offers. Now that they’ve put in time and energy, finish with an easy account registration!</image:caption>
    </image:image>
    <image:image>
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      <image:title>Talk - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Talk - Make it stand out</image:title>
      <image:caption>Synthesis of Paper Pretotype user testing results. (Click image to see more)</image:caption>
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      <image:title>Talk</image:title>
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      <image:title>Talk</image:title>
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      <image:title>Talk</image:title>
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      <image:title>Talk</image:title>
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      <image:title>Talk</image:title>
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      <image:title>Talk</image:title>
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      <image:title>Talk</image:title>
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      <image:title>Talk</image:title>
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      <image:title>Talk</image:title>
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      <image:title>Talk</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1617834827837-TX3XOIZLUCQY1YQFK5V6/Round+3+Synthesis+%28Mural%29+-+onboarding+crop.png</image:loc>
      <image:title>Talk - Make it stand out</image:title>
      <image:caption>Synthesis of Mid-Fidelity Prototype user testing results. (Click image to see more)</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1620679987912-9KN9FJ80YGM01LPXU5QJ/Demo+3_3+-+Frame+11.png</image:loc>
      <image:title>Talk - Launch Carousel with Informal Language</image:title>
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      <image:title>Talk - Launch Carousel with Formal Language</image:title>
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      <image:title>Talk - Forms on Motivations</image:title>
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      <image:title>Talk - Forms on Goals</image:title>
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      <image:title>Talk - Forms on Background</image:title>
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      <image:title>Talk - Forms on Recommendations</image:title>
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      <image:title>Talk - Chatbot Inbox</image:title>
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      <image:title>Talk - Chatbot Conversation</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1619380411463-GN3MJFSCK9S8F1Q6CV2M/Round+2+Synthesis+%28Mural%29+-+onboarding+crop.png</image:loc>
      <image:title>Talk</image:title>
      <image:caption>Synthesis of Low-Fidelity Prototype user testing results. (Click image to see more)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1612554953637-26NC73QABUXTXU6BJOUA/Rectangle+%28white%2C+50percent+opacity%29.png</image:loc>
      <image:title>Talk - WHAT’S NEXT?</image:title>
      <image:caption>Check out Talk’s upcoming app, CampusTalk: a text-based “chat fiction” story platform for sexual health and relationships.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://margotphenderson.com/after-us</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629476891422-VGJ1Y35307HEZMQ7WDD0/After+Us11.PNG</image:loc>
      <image:title>After Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629320264861-FN741ZRFP89Y8QX0G9ZB/After+Us+Title.PNG</image:loc>
      <image:title>After Us - "After Us" Title Screen (screenshot)</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629320264663-P564LEVQYKXEERPF4YVU/After+Us3.PNG</image:loc>
      <image:title>After Us - The Lobby (screenshot)</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629320274746-V21OWYI22J811F1RIU06/After+Us4.PNG</image:loc>
      <image:title>After Us - Clickable Artifacts (screenshot)</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629320296778-XC8OS48YQ6WDC9VRCNE4/After+Us5.PNG</image:loc>
      <image:title>After Us - The Restroom (screenshot)</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629320300231-FF7WTSSRNB64NF09S8Y0/After+Us6.PNG</image:loc>
      <image:title>After Us - The Kitchen (screenshot)</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629320308131-G9HXIY5NRTE9W438F9PN/After+Us7.PNG</image:loc>
      <image:title>After Us - The Office (screenshot)</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629320303176-M42DR2KB46YOFJ9IR9U5/After+Us8.PNG</image:loc>
      <image:title>After Us - Key to Locked Rooftop (screenshot)</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629320313693-O2OYV48BQPREI2AZ1US7/After+Us9.PNG</image:loc>
      <image:title>After Us - The Locked Rooftop (screenshot)</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629320272408-H2ABY0LBJ2MJ79JH22EB/After+Us10.PNG</image:loc>
      <image:title>After Us - Key to Locked Lab (screenshot)</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629320287129-9PVA3DW66ARPNEVFGOV6/After+Us11.PNG</image:loc>
      <image:title>After Us - The Locked Lab with Safe (screenshot)</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629320282986-CFZ2C1F6H3XZPSC4L2CR/After+Us12.PNG</image:loc>
      <image:title>After Us - Last Message from the Scientists (screenshot)</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1612555195266-TDRQEOVGY4H92Z3WA6OK/image-asset.png</image:loc>
      <image:title>After Us - After Us</image:title>
      <image:caption>Developing a Pro-Environmental Game via Persuasive Psych + Embedded Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629326793826-ONSIQP86KDPVVVJMFU7B/Timeline+of+Humanity</image:loc>
      <image:title>After Us - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629480274812-SA1TLUTB58Z3QGPLM9XP/Gone_Home.png</image:loc>
      <image:title>After Us - Gone Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629480383822-S1EM3A8H7SDNLWZKIN5F/Ayo+A+Rain+Tale.jpeg</image:loc>
      <image:title>After Us - Ayo: A Rain Tale</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629480273790-N599V9R8GUITWFAXKUDM/Lifeline_cover.jpeg</image:loc>
      <image:title>After Us - Lineline</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629480406591-X6GNA45MOO6BK3RLHI5G/The_Worlds_future_logo_poziom-1.png</image:loc>
      <image:title>After Us - The World's Future</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629480614439-4XKRWIIT4IGNHOR5PTSR/341723919.336.255.jpg</image:loc>
      <image:title>After Us - Sleep No More</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629480273252-94N70JP77LA24B4T31XA/Darfur_is_Dying_title_screen.jpeg</image:loc>
      <image:title>After Us - Darfur Is Dying</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629319004644-6ORI5PZ7FNARQDG17QXV/IMG_6960.JPG</image:loc>
      <image:title>After Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629318327125-8WNBBGQLQ8NLRIRS0L7B/IMG_6976.JPG</image:loc>
      <image:title>After Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629318971332-O2RHPYIOUHIUR98CFXY4/20191119_110609.jpg</image:loc>
      <image:title>After Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629318986183-VDPWWIC97CFVKZ4IZRQW/IMG_20191110_201032.jpg</image:loc>
      <image:title>After Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629319680963-QWEKP4LYCCDIQ15RAYY2/IMG_7428.JPG</image:loc>
      <image:title>After Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629320186843-4GUYHDV3PMLWGD20GDPY/Copy+of+IMG_7423.JPG</image:loc>
      <image:title>After Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629319841996-8QLQ2XYWW8YNQB9D5D1X/IMG_7433.JPG</image:loc>
      <image:title>After Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629319842934-XGLSDSC9UGP74HCG2NV4/Screenshot+2019-12-11+at+12.50.51+PM.png</image:loc>
      <image:title>After Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629480274812-SA1TLUTB58Z3QGPLM9XP/Gone_Home.png</image:loc>
      <image:title>After Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629480273790-N599V9R8GUITWFAXKUDM/Lifeline_cover.jpeg</image:loc>
      <image:title>After Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629480383822-S1EM3A8H7SDNLWZKIN5F/Ayo+A+Rain+Tale.jpeg</image:loc>
      <image:title>After Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629480406591-X6GNA45MOO6BK3RLHI5G/The_Worlds_future_logo_poziom-1.png</image:loc>
      <image:title>After Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629480614439-4XKRWIIT4IGNHOR5PTSR/341723919.336.255.jpg</image:loc>
      <image:title>After Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629480273252-94N70JP77LA24B4T31XA/Darfur_is_Dying_title_screen.jpeg</image:loc>
      <image:title>After Us</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://margotphenderson.com/salmon</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1606336435341-YI3E1HISJSYBZDHTP5TR/Salmon+Mockup+3c.png</image:loc>
      <image:title>Salmon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629999523762-DKLYVU6PBOE6VKTSV248/Salmon+Waves+%28blue-teal+gradient+1%29.png</image:loc>
      <image:title>Salmon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1630003809812-SY0ACWHCWWF77JB4R5GK/Meet+Salmon+%28white%29.png</image:loc>
      <image:title>Salmon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1630000365492-L0WTUVRLP00BGABWQE52/salmon-2.png</image:loc>
      <image:title>Salmon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629999523762-DKLYVU6PBOE6VKTSV248/Salmon+Waves+%28blue-teal+gradient+1%29.png</image:loc>
      <image:title>Salmon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629843681579-MK93FEAUIGF2GUZGHOEU/Vector-1.png</image:loc>
      <image:title>Salmon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1612555195266-TDRQEOVGY4H92Z3WA6OK/image-asset.png</image:loc>
      <image:title>Salmon - Salmon: A Research Synthesis Tool</image:title>
      <image:caption>user research + interactive Prototype for Design Thinkers + User Researchers at Honda R&amp;D Americas</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629996310335-P9VDANJG3CIKQ2S5DSJL/User_Design+Thinking+Students+%28circle+1%29.png</image:loc>
      <image:title>Salmon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629996475799-51DV3RZ20IU26B4OHD6V/User_Design+Thinking+Facilitators+%28circle+1%29.png</image:loc>
      <image:title>Salmon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629996600817-PX092KL75MHXGKU4KRH9/User_Professional+User+Researchers+%28circle+1%29.png</image:loc>
      <image:title>Salmon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629506331446-G53567OUVC8F15A85Z75/Honda+logo.png</image:loc>
      <image:title>Salmon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629506432900-H36NRDV6AO6E4V7PUUZD/99P+logo.png</image:loc>
      <image:title>Salmon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1606342645193-ELSCPO8Y6696QEBVS0B0/Annotate+Icon.png</image:loc>
      <image:title>Salmon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1614712566810-6GTEOC4NJ0NUAZO37AJG/Annotation+-+Add%2Btag+evidence.gif</image:loc>
      <image:title>Salmon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629921327363-KHKB851RX8H7Y4624NP8/Annotation+-+Add+evidence.png</image:loc>
      <image:title>Salmon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629920849688-PZNNTE4QX53VCWVURVZL/Tagging+2.png</image:loc>
      <image:title>Salmon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1606342685353-FS0FY8HCQ3TQ5ZGNGNBW/Synthesize+Icon.png</image:loc>
      <image:title>Salmon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1606336365444-LJQONVKCC4XDLZP7ARE0/Synthesis+-+clustering%2Bmodals.gif</image:loc>
      <image:title>Salmon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629567672934-XEKQ3JLF2NC379L48A8S/Context+Modal+1.png</image:loc>
      <image:title>Salmon - Make it stand out</image:title>
      <image:caption>Stay in alignment with your team, no matter where you are. Working remotely or asynchronously can make staying aligned as a team during synthesis a challenge. Salmon addresses that by providing context modals into every piece of evidence. That way, you can quickly understand what prompted a statement, or ask questions around another teammate’s tagging or clustering decisions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629567447018-IDOFT3V49FQ66Y5E09RJ/Understand+who+you%27re+interviewing.png</image:loc>
      <image:title>Salmon - Make it stand out</image:title>
      <image:caption>Understand who you're interviewing. The Synthesis Board also provides researchers with the ability to see higher-level information around their clusters. Every cluster provides teams with the ability to see demographic data around participants. This can help researchers identify any biases within their work, and whether they need to explore further research to validate their findings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1606343187369-2USKSMQ1I9Q05426L1I5/Deliver+Icon.png</image:loc>
      <image:title>Salmon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629998156316-UIQP6HIEO155ISQSWBYU/Deliver+%282%29.gif</image:loc>
      <image:title>Salmon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629927986090-BPXOCKSWQZCTIGYJ0PZS/Report%2BPresent+%28crop+2%29.png</image:loc>
      <image:title>Salmon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629927362265-OPXWHXFAVE0ZTYQHOH9Z/Group+64+grayscale+2.png</image:loc>
      <image:title>Salmon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629923639093-KLWB6D1XIMVZYJDVGC0W/Salmon+Dashboard+Demo.gif</image:loc>
      <image:title>Salmon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Salmon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629926833200-H6521E2TV857R6OLKCAU/The+Salmon+Difference</image:loc>
      <image:title>Salmon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1614710849183-G2500C4K5365P3XN9EUZ/Discovery+1+Lit+Review.png</image:loc>
      <image:title>Salmon</image:title>
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    <image:image>
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      <image:title>Salmon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1614710849595-7ZDDNOH6821KSGOHW164/Discovery+3+Storyboards.png</image:loc>
      <image:title>Salmon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1614710850052-QZ0PD648URKU1ESG1FS7/Discovery+4+SS+Interviews.png</image:loc>
      <image:title>Salmon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1614710850099-ANEZ1EEMQSL5396OUJFG/Discovery+5+Affinity.png</image:loc>
      <image:title>Salmon</image:title>
    </image:image>
    <image:image>
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      <image:title>Salmon - Students in Honda's OnRamp externship program</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1632762294064-L6D1H8XZXZOH3GN4KNO7/Engineer.png</image:loc>
      <image:title>Salmon - Honda engineers in Design Thinking workshops</image:title>
      <image:caption />
    </image:image>
    <image:image>
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      <image:title>Salmon</image:title>
    </image:image>
    <image:image>
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      <image:title>Salmon</image:title>
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    <image:image>
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      <image:title>Salmon</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629497424286-E5N7LWK256YGYREZ1D2O/3%29+Think+Tank+Facilitator+%28with+scales%29.png</image:loc>
      <image:title>Salmon</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629497420629-0Z973GCN4TSMU2RBMW1F/2%29+Practitioners+Training+%28with+scales%29.png</image:loc>
      <image:title>Salmon</image:title>
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    <image:image>
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      <image:title>Salmon</image:title>
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    <image:image>
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      <image:title>Salmon - Make it stand out</image:title>
      <image:caption>The User Research Process (Highlighted: Salmon’s scope)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1632766002824-89N32M8S4IBXFB68MWFI/Storyboard+V3-1.png</image:loc>
      <image:title>Salmon</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1632766003674-1WXC8V5VBJ87PGYYYJVD/Storyboard+V3-2.png</image:loc>
      <image:title>Salmon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1632766003420-XUXSYOEH1ZLL5SMHOEWM/Storyboard+V3-3.png</image:loc>
      <image:title>Salmon</image:title>
    </image:image>
    <image:image>
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      <image:title>Salmon</image:title>
    </image:image>
    <image:image>
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      <image:title>Salmon</image:title>
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    <image:image>
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      <image:title>Salmon</image:title>
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    <image:image>
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      <image:title>Salmon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1632766841697-ISDJQ9T0R2I5P71H94OS/Discovery+Synthesis4.png</image:loc>
      <image:title>Salmon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629932134758-1NTVXN8GZ6E53QOJ8UM1/Group+56+copy.png</image:loc>
      <image:title>Salmon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1630359017061-JTPAPCCIXPR9A7IDNHIY/Competitive+Analyses+-+Credibility.png</image:loc>
      <image:title>Salmon - Make it stand out</image:title>
      <image:caption>Click for the Competitive Analysis of existing tools used to demonstrate credibility when presenting research.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629932026751-YJG67SP2116HM5CU4X8F/Group+64+2+copy.png</image:loc>
      <image:title>Salmon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1630359168326-ADKOMT6MU7MY28HFG3T3/Competitive+Analyses+-+Documenting.png</image:loc>
      <image:title>Salmon - Make it stand out</image:title>
      <image:caption>Click for the Competitive Analysis of existing tools used to document and search for research.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/cc39ef36-fbb5-44ff-85c8-6273472f0d8b/User_Professional+User+Researchers.jpg</image:loc>
      <image:title>Salmon - User Researchers</image:title>
      <image:caption>Salmon gives veteran researchers the power to collect evidence from all sorts of research documents and transcripts, even directly embedding links to spreadsheets, images, and other documents. The easy tagging and search functionality lets researchers focus on discovering higher-level connections and hidden opportunities. Never scour a sea of post-it notes for a missing piece of evidence again!</image:caption>
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      <image:title>Salmon - DESIGN THINKING STUDENTS</image:title>
      <image:caption>Conducting research within complex problem spaces is hard for anyone, let alone budding researchers. Salmon keeps things simple, so students can focus on analyzing their evidence and creating solid insights. Students can also give visibility into their research to their teammates and mentors through comments, quantitative progress results, and easily generated research reports.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Salmon - DESIGN THINKING FACILITATORS</image:title>
      <image:caption>Educators often oversee multiple projects at a time, which makes immersing themselves within every problem space a challenge. Salmon helps facilitators see students’ train of thought that led to their insights, even from afar. Saving time on understanding students’ research means that they can more easily identify critical issues or missed opportunities within their research goals, participant pools, and more.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Salmon</image:title>
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      <image:title>Salmon</image:title>
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    <image:image>
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      <image:title>Salmon</image:title>
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      <image:title>Salmon</image:title>
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      <image:title>Salmon</image:title>
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      <image:title>Salmon</image:title>
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      <image:title>Salmon</image:title>
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    <image:image>
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      <image:title>Salmon</image:title>
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    <image:image>
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      <image:title>Salmon</image:title>
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      <image:title>Salmon</image:title>
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    <image:image>
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      <image:title>Salmon</image:title>
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    <image:image>
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      <image:title>Salmon</image:title>
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    <image:image>
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      <image:title>Salmon</image:title>
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      <image:title>Salmon</image:title>
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    <image:image>
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      <image:title>Salmon</image:title>
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    <image:image>
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      <image:title>Salmon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1631734157850-GJ2CVGHWZE2SH53KOT0O/Project+Scope.png</image:loc>
      <image:title>Salmon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629740210393-95OSQDSJ2PN5YBL00IK0/Testing+Screenshot.png</image:loc>
      <image:title>Salmon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629844553841-NNWVYHA5B5YZA4E2FSBF/Salmon+logo+symbolism+%28crop%29.png</image:loc>
      <image:title>Salmon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Salmon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1630344204440-JA9E3YWHEF6QU9V7DF9Q/gear+icon+2.png</image:loc>
      <image:title>Salmon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629507381492-638K2VAX4TUBUBJKYDLF/Honda+99P+Conceptual+Model.png</image:loc>
      <image:title>Salmon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629928331631-YKCW9LW9NQ9ILKBC51AX/Stakeholder+Map+%28digital%2C+rearranged%2C+flattened%29.png</image:loc>
      <image:title>Salmon - Make it stand out</image:title>
      <image:caption>Stakeholder map of Global Honda</image:caption>
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  <url>
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    <lastmod>2021-09-20</lastmod>
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      <image:title>Trekko</image:title>
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      <image:title>Trekko - TREKKO: product design concept</image:title>
      <image:caption>USING IOT TO IMPROVE WHEELCHAIR TRAVEL</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1632166592677-WKQH2B4BXG9QK0J8UVDB/Trekko+-+Product+Design.gif</image:loc>
      <image:title>Trekko - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1632171521844-5X3V1FDFWI6V73YHESQ3/Wheelchair.jpg</image:loc>
      <image:title>Trekko - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://margotphenderson.com/about-me</loc>
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    <lastmod>2021-08-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1614637296719-EQQKPGZSU8MOV1ECGMSU/IMG_8596.jpg</image:loc>
      <image:title>About Me - Nice to meet you!</image:title>
      <image:caption>My name is Margot, and I’m a User Experience Designer from the Washington, D.C. metro area. I have a Master of Human-Computer Interaction from Carnegie Mellon University and a Bachelor of Science in Psychology from Haverford College. Before discovering user experience, I worked in graphic design and corporate fine art consulting. Outside of work, I’m an avid amateur chef and “chocolate engineer”. On the weekends, you can find me hiking, working on a new clay sculpture, or scouting local breweries and vineyards.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1614637903848-STZHUF1B627XU9STTJ1P/Painting.png</image:loc>
      <image:title>About Me - I’ve been painting since I was 11 years old ‍</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1614637874757-EWBHWTQ7A8J7KK2PH2DJ/Sculpting.png</image:loc>
      <image:title>About Me - I’ve been sculpting since I was 16 years old</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1613548522265-DRBECQ9UKU8167AVP0SG/Pirate+Golf.png</image:loc>
      <image:title>About Me - I got my eyebrow scar as a kid, at a pirate-themed mini-gOlf park ️‍♀️</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1614637935022-VLTKAUT97IQWCN0RIXHM/Truffles.png</image:loc>
      <image:title>About Me - I keep a spreadsheet of my chocolate truffle recipes ‍</image:title>
      <image:caption>(And yes, I do take requests on colleagues’ birthdays!)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://margotphenderson.com/salmon-research-old</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629575839541-5CZZ7KD550F7Y6LA20Z7/gear+icon.png</image:loc>
      <image:title>Research Process (intro) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629507381492-638K2VAX4TUBUBJKYDLF/Honda+99P+Conceptual+Model.png</image:loc>
      <image:title>Research Process (intro) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5df2aa95db01f91895350a27/1629928331631-YKCW9LW9NQ9ILKBC51AX/Stakeholder+Map+%28digital%2C+rearranged%2C+flattened%29.png</image:loc>
      <image:title>Research Process (intro) - Make it stand out</image:title>
      <image:caption>Stakeholder map of Global Honda</image:caption>
    </image:image>
  </url>
</urlset>

